Exciting news: our long-standing partnership with Microsoft has taken a new turn as we announce the availability of the official Hotmail App for Android, an app SEVEN developed and are jointly marketing with Microsoft.
First off, this is exciting for Hotmail users because it provides all of the advanced messaging capabilities of the market’s leading webmail service on their Android handsets. Check out some of the recent changes to the service on Microsoft’s Inside Windows Live blog.
Secondly, it’s exciting because it marks the first direct to consumer app for SEVEN. Millions of mobile users worldwide rely on SEVEN apps, but you are forgiven for not knowing that, since most of these apps are branded by the carrier or the handset manufacturer. Samsung is a good example, as its Social Hub Premium is powered by SEVEN.
This is a strategy that we will continue to pursue. Both our major new product initiatives – Open Channel and Ping – will appear on Android devices courtesy of a carrier or device maker. Indeed, the carrier gets as much benefit out of our highly efficient mobile apps and traffic optimization solutions as the end user gets out of our easy-to-use, desktop-like user interface.
But going direct to the consumer has its perks as well. It’s a much faster time-to-market and customer feedback is direct and prompt. Look for more apps from SEVEN to hit the Android Market before the end of the year.
But for now, check out the official Hotmail App for Android and let us know what you think.