The impact and performance of SEVEN’s push messaging has often been held up as comparable to BlackBerry (we think it’s better, and after this week we know it’s more reliable).
Additionally, our highly efficient push protocol saves electricity by dramatically reducing the amount of time a handset has to come out of sleep mode to check for messages.
So, it makes sense for a carrier to match up those two characteristics and launch a SEVEN-powered service called GreenBerry.
That’s exactly what happened with our customer Unitel Mongolia. It is the company’s first cloud-based service (maybe even the first to hit the country) and it made big news when it was launched on Oct. 3 (big story here, but it’s in Mongolian). Unitel is targeting the service to small businesses and consumers and has made it available on Android, Nokia and Java-based devices.
Like carriers around the world, Unitel is concerned about the growth of smartphone data and the impact it will have on its network. But, as the second entrant into the Mongolian mobile market, Unitel needed to win customers with innovative services. Since its founding in 2005, it has moved fast to build out a HSDPA 3G network and launch a full range of mobile voice and data services, triple play home services and now cloud-based messaging.
So choosing SEVEN is helping them strike the perfect balance between delivering the push apps that customers want without overloading the network. It’s a balance that many carriers will find increasingly important in the months to come.