Monthly Archives: May 2017

Using an ad blocker gives you more value than simply blocking intrusive, annoying, and sometimes auto-playing ads; they give you a better user experience. With customers becoming more wise to the practices of ad publishers, ad blocker usage is skyrocketing, … Continue reading →

The major argument posited by content providers and publishers on ad blockers boils down to “blocking ads steals our revenue.” The editorial director of Tom’s Guide went as far as saying: “Every time you block an ad, what you’re really … Continue reading →

If the title surprises you, bear with us. Yes, there has been a wide gap between what the users want and what the advertisers want when the debate comes to ad blockers. This is mainly because what the dream is … Continue reading →

When it comes to blocking ads, there is a stark difference of opinion between end users and publishers. While users are most likely to use an ad blocker for iOS to improve their user experience, publishers are angry that their … Continue reading →