On the Galaxy S II, Samsung and SEVEN have teamed up to help users survive in the new world where unlimited data plans are becoming a thing of the past, and yet everyone wants to stay in touch with all of their social networks.

The solution is the Samsung Social Hub Premium service, which is designed for the Galaxy S II and several other smartphones, and integrates the user’s email, calendars, contacts and social networking feeds into a single stream of communication, providing a single point of access to all communications touch points.  The app uses SEVEN’s Push Notifications technology, which minimizes the use of device battery and network resources, by driving app updates from a server rather than counting on the handset to constantly poll for updates.

The impact of this technology for both the network and the consumer are, well, staggering.

In a recent test, Galaxy S II handsets with Social Hub Premium were evaluated against the same handsets without the app.  Here are the monthly savings and eliminations that Social Hub Premium  users benefit from:

• Reduced data usage: from 32 to 47 MB/month, which is significant for users under capped data plans or users who subscribe to a pay as you go plan.
• Improved battery life: Social Hub Premium consumes up to 50% less battery, which for an average use of the service can translate to up to an hour longer battery life on a daily basis.
• Network connections saved: from 2,010 to 3,010/month which is less visible to end users, but helps carriers with congested networks and the issue of signaling.

On this blog, we spend a lot of time discussing mobile network bandwidth improvements because that problem has captured the popular attention, but this data shows that there are two other really significant problems improved through the use of SEVEN’s network efficient technology built into Social Hub Premium.

Signaling is a key problem facing carriers because each connection attempt consumes a port on a radio resource controller (RRC) just like a phone call would.  So, even though that connection is only for a few seconds, the sheer volume of connection attempts made by apps can create network access congestion– especially in a crowded metropolitan area, concert or game.

The other issue is battery life, which is dramatically impacted by how often the radio is turned on and by apps that unnecessarily try to establish a connection to the network.  Opting for optimized mobile apps like Social Hub Premium can be the difference between the smartphone battery lasting throughout the day or not.

So, if you are a smartphone user plagued by these problems, seek out a Samsung Galaxy S II with Social Hub Premium – you can find it today in most countries including Australia, India, the UK, Singapore, Mexico, Africa, South America and the Middle East. Social Hub Premium is included as part of the carrier’s data plan – no additional fee is required to use it.  More than 5 million users have already opted for a Galaxy S II!

But, if you are a handset maker that would like to find creative ways to cut data usage and provide a battery life advantage for your devices, then check out SEVEN solutions for more information.