Author Archives: SEVEN Networks

About SEVEN Networks

SEVEN Networks software solutions deliver device-centric mobile traffic management and analytics for wireless carriers. Extending control from the network to the mobile client gives operators the power to manage and optimize data traffic before it impacts the network. Device-based analytics offer deeper and timelier insight than solutions that are solely network based. SEVEN’s Open Channel products reduce operator costs, increase efficiency in the use of wireless infrastructure, and enhance end-user experience. They bring immediate capacity relief to overloaded networks, simplify the creation of innovative new service plans, and provide actionable intelligence for mobile carriers.

In Blocking Ad Blockers, Facebook Misses the Point

A recent revelation has been online advertisers acknowledging public disapproval of their strategies. They’ve stated that they will need to make the ad experience rewarding for the consumer. They’ve also mentioned that it will take time to change things, yet … Continue reading

Posted in Network Congestion | Leave a comment

China Could Ban Ad Blocking, and You Might Be at Risk.

#AdClear #AdBlocker #Android #China There’s recently been some frightening news out of China about consumer rights. The Chinese government just published its new Internet Advertising Interim Measures, which seem to be a response to hacking campaigns. The HummingBad virus is … Continue reading

Posted in Network Congestion | Leave a comment

Mobile Ads Will Only Get Worse

Many of our users download AdClear as a last resort, a recognition of the anti-consumer experience that is mobile internet browsing. Tracking, targeting, and infecting consumers make advertising models so valuable, but this is nowhere near the precipice. The 2016 … Continue reading

Posted in Network Congestion | Leave a comment

HummingBad: The Latest Example of the Failure of Mobile Advertising

It seems like we drive home the same argument week after week. We’ve mentioned the lack of safety and protection for consumers in mobile advertising several times now. Malware has been able to infiltrate ad networks run by Google, Yahoo, … Continue reading

Posted in Network Congestion | Leave a comment

Block YouTube ads with AdClear

As an ad blocker, YouTube is the heavyweight champion of advertising. Since video ads are the most effective, Google puts significant time and resources into ensuring that end users see these ads. These video ads are encrypted and shown on … Continue reading

Posted in Network Congestion | Leave a comment

Red Herring: Ad Blockers Aren’t Harming the Rampant Growth of Digital Advertising

It’s pretty much confirmed at this point that advertisers are crying wolf. The debate has always been centered around reduced profits as a result of ad blocker adoption, but that loss appears to be exaggerated. We like to use the … Continue reading

Posted in Network Congestion | Leave a comment

Why Denying the Reasons Behind Ad Blocking Exacerbates the Problem

Mark Thompson, CEO of the New York Times, recently said that “No one who refuses to contribute to the creation of high quality journalism has the right to consume it.” Thompson says that the Times will resort to blocking all … Continue reading

Posted in Network Congestion | Leave a comment