Monthly Archives: June 2016

As an ad blocker, YouTube is the heavyweight champion of advertising. Since video ads are the most effective, Google puts significant time and resources into ensuring that end users see these ads. These video ads are encrypted and shown on … Continue reading →

It’s pretty much confirmed at this point that advertisers are crying wolf. The debate has always been centered around reduced profits as a result of ad blocker adoption, but that loss appears to be exaggerated. We like to use the … Continue reading →

Mark Thompson, CEO of the New York Times, recently said that “No one who refuses to contribute to the creation of high quality journalism has the right to consume it.” Thompson says that the Times will resort to blocking all … Continue reading →

Besides paywalls, many content providers are offering users the ability to pay for an ad-free experience. These responses to ad blockers continue to defy public perception. As reported by TUNE, close to 75% of smartphone users wouldn’t pay a dollar … Continue reading →