Author Archives: lesliealbertson

About lesliealbertson

Mobile marketing and branding aficionado. Tapping into the world of gaming and rich media advertising for brands globally. Amateur chef, dog lover, adventure seeker.

“Everybody’s Moving to metro” – Ping too!

We’re pleased to announce that Ping!, our integrated social media and messaging app  is now available for download at the @Metro App Store! The push-based social messaging app can be downloaded here.  Ping can currently be downloaded on the Samsung … Continue reading

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AnDevCon 2012 Recap: Geek talk and Droid Bots

The Droid Bot came out to play at this year’s Android Developers Conference, thanks to Intel, who hosted a variety of photo ops for developers, engineers, marketers and Android lovers alike eager to talk tech. Tapjoy took center stage as … Continue reading

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Users and Networks Drowning in the Data Deluge

As mobile devices get increasingly sophisticated and users’ taste for access to information and entertainment grows, so does the amount of data consumed, having tripled in 2011 alone! Although users are increasingly aware of the costs associated with data and … Continue reading

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Network Signaling Takes Center Stage

The past 24 months have been dubbed the ‘data capacity crisis,’ ‘mobile data tsunami,’ or the ‘spectrum crunch’. You name it, if it pertains to the impact of smartphones on wireless networks, it’s been at the forefront of anything mobile. … Continue reading

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Mobile Apps Get Ice Cream Sandwich Update

This is starting to read like a food blog with all the Ice Cream Sandwich posts! On the heels of the update of our Hotmail app for Android to support Android 4.0 (also known as Ice Cream Sandwich or ICS), … Continue reading

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Open Channel as the NEXT B!G IDEA!

SEVEN Open Channel is in the running for this year’s CTIA B!G Idea Contest and now is your chance to vote! To be considered for the contest, companies had to display innovative ideas for products, apps or services that “embody … Continue reading

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Make Room for New Android Apps with Ping!

According to USA Today, a majority of smartphone owners open only five or fewer apps per week. So, what’s a busy social media user to do if they want to download the latest game or app and not crowd off … Continue reading

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Engaging our Carrier Customer and their Users

We recently demoed the latest version of Ping, our social messaging application to one of our North American carrier customers. It was interesting to get direct feedback on some of the challenges carriers are experiencing with the mass adoption of … Continue reading

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The New Ping will Set Your Heart on Fire!

Everyone loves to win, that’s why we’re offering up a hot new Kindle Fire for Ping users! We’ve just released a whole new suite of features including access to Facebook and Twitter as well custom themes/moods. The mood feature enables … Continue reading

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SEVEN Tips to Surviving the Mobile Data Tsunami

The traditional practices of carriers where they provide services such as all-you-can-eat data plans is a thing of the past. The data tsunami is forcing them to rethink the way they deliver services while still providing a superior quality of … Continue reading

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