3 Reasons Why You Should Use an Ad Blocker for iOS

When it comes to blocking ads, there is a stark difference of opinion between end users and publishers. While users are most likely to use an ad blocker for iOS to improve their user experience, publishers are angry that their paid ads and their tracking software are blocked.

While ads may be beneficial for some users, most find them annoying and disruptive. An ad blocker blocks these ads from ruining your browsing experience. Ad blockers are also useful for blocking malicious parties from gathering your data. Here are a few more legitimate reasons to use an ad blocker for iOS.

1. Keep Your Data Private

No one is happy with intrusive data gathering that is the norm among web publishers. 86% of users do not prefer businesses to share their information to third parties. This reluctance has increased as people are beginning to gain awareness about how their browsing data can be used to advertise to them. For example, imagine you are having a heated debate with a friend about a certain product. To get a valid source to back up your point, you search for various points of view. This seemingly innocent search will notify the product’s manufacturers to advertise their products to you, and you will be forced to view these ads on your Facebook page, your browser, or other social media.

If you had used an ad blocker for iOS while you made the search, the trackers would have been blocked and you would not have had to view the annoying ads. You’d even get the results faster!

2. Increase the Speed of Your Browsing

Using an ad blocker on your iPhone will reduce the amount of time that it usually takes to load a page. Ads grab the largest chunk of your data resources and reduce your browsing speed by forcing your browser and apps to load them before your content. An ad blocker for iPhone will stop this loading from happening, focusing your bandwidth on what you want it to do.

3. Increase Online Safety

Malvertising is the practice of attacking unsuspecting users via leaks in browsers and browser plugins. Major sites like Yahoo, Forbes, and more have fallen victim to these leaks, infecting millions of trusted users with malware. With an ad blocker for iOS, you will be able to browse safely as these advertisements will be blocked and you will have a safe environment to browse in.

If you are looking for a robust ad blocker for iPhone, try out Seven’s AdClear for iOS. If you have any questions about our product, you’re most welcome to contact me.

Christian Sandlin
csandlin@seven.com

About SEVEN Networks

SEVEN Networks software solutions deliver device-centric mobile traffic management and analytics for wireless carriers. Extending control from the network to the mobile client gives operators the power to manage and optimize data traffic before it impacts the network. Device-based analytics offer deeper and timelier insight than solutions that are solely network based. SEVEN’s Open Channel products reduce operator costs, increase efficiency in the use of wireless infrastructure, and enhance end-user experience. They bring immediate capacity relief to overloaded networks, simplify the creation of innovative new service plans, and provide actionable intelligence for mobile carriers.
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