Mobile Ads Will Only Get Worse

Many of our users download AdClear as a last resort, a recognition of the anti-consumer experience that is mobile internet browsing. Tracking, targeting, and infecting consumers make advertising models so valuable, but this is nowhere near the precipice.

The 2016 Internet Trends report by Mary Meeker highlights how little the mobile platform is indexed. Compared to legacy media, mobile advertising is where a quarter of advertising media is targeted, but it only makes up 12% of total ad spending in the U.S.. There’s around 22 billion dollars worth of opportunity in that difference.

That is to say that this is going to get much worse. This has always been about money, and there is a large pot waiting to be claimed. Look at humming bad, which we mentioned last week. They were able to defraud advertisers for 300k a month. Sitting money will bring in all types of parties to try and claim it. This is why ransomware and infected ads are so prevalent. Expect the trend to continue.

To remain safe from advertisers on your Android device, download AdClear. It’s free, and it blocks encrypted ads, noted for being a hotbed for malware. We also recently released the AdClear Lite extension for Safari and Samsung Browser.

For inquiries, contact:
Christian Sandlin
csandlin@seven.com

About SEVEN Networks

SEVEN Networks software solutions deliver device-centric mobile traffic management and analytics for wireless carriers. Extending control from the network to the mobile client gives operators the power to manage and optimize data traffic before it impacts the network. Device-based analytics offer deeper and timelier insight than solutions that are solely network based. SEVEN’s Open Channel products reduce operator costs, increase efficiency in the use of wireless infrastructure, and enhance end-user experience. They bring immediate capacity relief to overloaded networks, simplify the creation of innovative new service plans, and provide actionable intelligence for mobile carriers.
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