Red Herring: Ad Blockers Aren’t Harming the Rampant Growth of Digital Advertising

It’s pretty much confirmed at this point that advertisers are crying wolf. The debate has always been centered around reduced profits as a result of ad blocker adoption, but that loss appears to be exaggerated.

We like to use the latest published research in our articles, and this is no different. Juniper Research has found that digital ad spending will exceed 285 billion dollars by 2020. For a more than 20% annual increase, advertisers sure seem worried about ad blockers. This is whitewashing, plain and simple. At every public conference, advertisers acknowledge their malicious practices while calling ad blockers a brash response.

Meanwhile, content deliverers continue to combat ad blockers, and advertisers are continuing to offer no solutions. Why should they? From their point of view, they’re raking in cash, and they seem more than willing to hedge their bets on pro-business capitalist sentiment. And that’s honestly a smart move; though privacy concerns have become more mainstream, those willing to take action are still the minority.

The fault isn’t on the user, though. Breakthroughs in user targeting are supposed to be the boon to growth advertisers are expecting. That means even more tracking than the near-hundreds that litter some of the most popular sites. With advertisers acknowledging that ads need to be rethought and less invasive, look for buzzwords like “rich media” and “simple formats” to guise the same behavior most vilify.

While we continue to wear the title of “bad guys” with honor, join the dark side and download AdClear on your Android phone. We also recently released AdClear Lite for Safari and Samsung Browser. We will continue to protect our users from nefarious tactics they have little say in.

For inquiries, contact:
Christian Sandlin
csandlin@seven.com

About SEVEN Networks

SEVEN Networks software solutions deliver device-centric mobile traffic management and analytics for wireless carriers. Extending control from the network to the mobile client gives operators the power to manage and optimize data traffic before it impacts the network. Device-based analytics offer deeper and timelier insight than solutions that are solely network based. SEVEN’s Open Channel products reduce operator costs, increase efficiency in the use of wireless infrastructure, and enhance end-user experience. They bring immediate capacity relief to overloaded networks, simplify the creation of innovative new service plans, and provide actionable intelligence for mobile carriers.
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