Users Want Free Ad Blocking on Mobile Phones

Besides paywalls, many content providers are offering users the ability to pay for an ad-free experience. These responses to ad blockers continue to defy public perception. As reported by TUNE, close to 75% of smartphone users wouldn’t pay a dollar annually to avoid ads in all of their apps.

Could this mean that the negative feelings toward digital ads have wavered? Hardly. Pagefair reports that mobile ad blocking use is outpacing predictions from just last year. This seems to be all about money. As a service, ad blockers are a direct response to an unregulated business that keeps the “customer” at their mercy. Ad blocker users don’t see themselves as customers rather than consumers. The marked difference is that there was never a charge before. The advertising model is one that consumers never had a say in. They don’t want to have to spend money to shed light on this parasitic relationship.

That sentiment extends to ad blockers. There are several different business models in the industry currently. AdClear remains free for users through our analytical business model. Over the past few months, AdClear’s become a completely different product through the introduction of features like language filters, malware protection, and a whitelist. These changes have all come at no cost to the user, and we stay engaged with them when prioritizing updates. Over time, AdClear will continue to refine itself into what our users want. As of now, it’s clear they just want the ads gone at no cost.

AdClear is available to download for free from our website.

For inquiries, contact:
Christian Sandlin
csandlin@seven.com

About SEVEN Networks

SEVEN Networks software solutions deliver device-centric mobile traffic management and analytics for wireless carriers. Extending control from the network to the mobile client gives operators the power to manage and optimize data traffic before it impacts the network. Device-based analytics offer deeper and timelier insight than solutions that are solely network based. SEVEN’s Open Channel products reduce operator costs, increase efficiency in the use of wireless infrastructure, and enhance end-user experience. They bring immediate capacity relief to overloaded networks, simplify the creation of innovative new service plans, and provide actionable intelligence for mobile carriers.
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