App Insight #2: Shazam

We’re back with our second App Insight segment, where we measure the typical amount of ads one sees when using an app, then see how AdClear blocks those ads. Today, we will be looking at Shazam. Probably the most famous app for identifying music, Shazam has over 100 million downloads on the Google Play store. Since users typically want to identify a song and maybe read its lyrics, we’re going to set the session time for a liberal five minutes.

First, we’ll explore the ads on each page. After launching Shazam we found no ads on the home screen. The first ad we encounter is when switching to the My Shazam tab. Here, we see a go90 ad on the AdSense network. The ad didn’t appear to change after three minutes, so I switched over to the Charts tab. Here, we’re greeted by our old pals at Google Play! It looks like all the ads will be over the AdSense network, which means they’re encrypted.

I clicked on the new Sia song, Cheap Thrills and was taken to this page. There’s a sponsored ad that might be native, and there’s another google ad when you expand the lyrics screen.

This is where we switched AdClear on. With its security certificate, AdClear will get rid of those annoying Google ads. We backed out to the Charts screen, and we’re greeted by a black bar. This is a good sign! I then revisited the Sia page, and the sponsored ad is still there. This may be out of our hands if it’s native to the screen, but we’ll count it as a loss.

After expanding the lyrics, the ads are gone again. Unfortunately, upon revisiting the My Shazam tab, the go90 ad was still there. So, we’ll chalk up another loss.

Finally, I wanted to test the song identification function. I tested out an instrumental song to see what the page would do without lyrics. Here we see that there was a banner ad that we’ve blocked, and at the bottom, the same type of ad is still there.

When checking AdClear, it shows we’ve blocked 27 ads in less than five minutes That means 27 out of 30, or 90% of ads, were blocked. There are many ad requests occurring in the background that you may not see. That’s why anything less than 100% isn’t good enough for us, but those ads could equate to megabytes of data use when away from a wifi connection. Before you use Shazam, make sure you’ve got AdClear running! It could save you a lot of data! AdClear is available to download from our website.

About SEVEN Networks

SEVEN Networks software solutions deliver device-centric mobile traffic management and analytics for wireless carriers. Extending control from the network to the mobile client gives operators the power to manage and optimize data traffic before it impacts the network. Device-based analytics offer deeper and timelier insight than solutions that are solely network based. SEVEN’s Open Channel products reduce operator costs, increase efficiency in the use of wireless infrastructure, and enhance end-user experience. They bring immediate capacity relief to overloaded networks, simplify the creation of innovative new service plans, and provide actionable intelligence for mobile carriers.
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