Acceptable Ads are not a Solution for Ad Blockers

A “solution” proposed by advertising bigwigs–and used by some ad blockers–is the concept of “acceptable ads.” Acceptable ads either come from a trusted source or meet a checklist of criteria meant to not annoy the consumer. Without context, this seems reasonable, but, especially in the Android landscape, it makes no sense.

Compared to iOS, Android’s open-ended design makes it more prone to getting viruses. The multitude of browsers, plugins, and apps available give ads multiple avenues for attack. A benefit of this would be the ability to use an app like AdClear for protection in all of these sources. AdClear is available to download from our website.

As previously stated in this article, many premier websites have been victims of attacks. Advertising networks have thousands of advertisers vying for spots on websites, and in that crowd exist scammers eager for personal information.
Adblock plus follows this business model. They can be seen as pioneers of it. They “whitelist” Google and its AdSense network among other major sites that pay to be allowed through. AdSense has been the victim of several malvertising attacks, and, again, that lends itself to the faultiness of the network system.

We aren’t against the manifesto listed here. We very much agree with each of the points listed, but by no means is it a solution. It only addresses the invasive aspect of ads. There are no security or privacy protection requirements. As long as the ability to exploit advertising resources exists, the acceptable ads concept is a lost cause. There are millions of dollars to be made clickbaiting, annoying, and invading users’ privacy and identities.

Our years in the mobile market give us the foresight to call a spade a spade; this policy doesn’t allow acceptable ads. Acceptable ads should not collect data. Acceptable ads shouldn’t be susceptible to malware or phishing. Acceptable ads shouldn’t even be clickable without the consumer opting in.

For inquiries:
Christian Sandlin
Marketing Researcher
csandlin@seven.com

About SEVEN Networks

SEVEN Networks software solutions deliver device-centric mobile traffic management and analytics for wireless carriers. Extending control from the network to the mobile client gives operators the power to manage and optimize data traffic before it impacts the network. Device-based analytics offer deeper and timelier insight than solutions that are solely network based. SEVEN’s Open Channel products reduce operator costs, increase efficiency in the use of wireless infrastructure, and enhance end-user experience. They bring immediate capacity relief to overloaded networks, simplify the creation of innovative new service plans, and provide actionable intelligence for mobile carriers.
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