It is well established that mobile signaling is a primary driver of congestion in carrier networks. Carriers lack control over the behavior of chatty mobile apps, and apps are not optimized to make the most efficient use of network resources. Apps constantly poll for new data, which causes devices to signal the network – even when no updates are available. The ever-increasing number of mobile devices and chatty apps combine to create what we at SEVEN Networks characterize as a “signaling storm”.
Carriers are interested in relieving network congestion by reducing their overall signaling load, and yet some signaling is necessary to deliver the always-on immediacy of the mobile experience for subscribers. It’s the unnecessary signaling that presents an opportunity for optimization.
What exactly do we mean by “unnecessary signaling”? Simply stated, unnecessary signaling is signaling associated with traffic that yields no benefit to end users. Specifically, this occurs when a device signals the network so that an app can check for updates, but there are no updates to be had.
Unnecessary signaling is precisely the type of mobile signaling that can be optimized away without adverse impact on the end-user experience. By minimizing unnecessary signaling, it’s possible to make the subscriber base better off without making any subscriber worse off. You can think of it as eliminating the waste from the system. That is the very definition of an optimization opportunity.
Wireless carriers who are interested in addressing the mobile signaling storm and making more efficient use of existing network infrastructure would be well served by considering Open Channel Signaling Optimization. We invite you to learn more by visiting the product page on the SEVEN Networks website.