Wi-Fi Helps, But it Won’t be Enough to Combat the Wireless Signaling Storm

FierceWireless recently shared an article on the history of Wi-Fi, which included early skepticism from wireless carriers about how the technology could be used as a cellular offload.

The article goes on to discuss the various ways carriers viewed Wi-Fi as an enemy in the past, criticizing its business model, coverage and security. But now, according to the article, “it’s difficult to think of a carrier not using Wi-Fi in some way to relieve macro network congestion.“

However like we discussed in our recent blog post, Fixing Wireless Data Congestion: Where to Start?, while Wi-Fi plays an essential role in for expanding network bandwidth, it doesn’t address the impact of smartphone growth on the signaling infrastructure. Therefore, Wi-Fi will not be enough to combat the signaling storm.

In addition to Wi-Fi and other bandwidth-adding technologies, carriers and app developers will need to work to make apps more efficient to maximize the full value of Wi-Fi and others. One way to do this is through traffic optimization solutions like our Open Channel that can dramatically reduce signaling and bandwidth usage – no matter what network you are on.

About SEVEN Networks

SEVEN Networks software solutions deliver device-centric mobile traffic management and analytics for wireless carriers. Extending control from the network to the mobile client gives operators the power to manage and optimize data traffic before it impacts the network. Device-based analytics offer deeper and timelier insight than solutions that are solely network based. SEVEN’s Open Channel products reduce operator costs, increase efficiency in the use of wireless infrastructure, and enhance end-user experience. They bring immediate capacity relief to overloaded networks, simplify the creation of innovative new service plans, and provide actionable intelligence for mobile carriers.
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