Industry Analysts Talk 2012 Predictions

With just 10 days left in 2011, here’s a quick roundup of the 2012 predictions from analysts throughout the industry:

Disruptive Wireless’ Dean Bubley shared his brief bullet points for 2012’s winners and losers, listing SMS revenues as a “loser” in the New Year due to the viral adoption of iMessage, BBM and WhatsApp.

Gartner identified the most important mobile apps to come in 2012, which included context-aware services, apps that provide “improved user experiences by using the information about a person’s interests, intentions, history….to anticipate their needs and proactively serve up the most appropriate content, product or service.” Other apps included on Gartner’s list include mobile instant messaging (MIM) and mobile email.

Analyst firm IDC also released its 2012 predictions, which ranked mobile communications twice in its top 10 predictions, including more devices and mobile network expansion and access worldwide. Additionally, the analyst firm expects 2012 to be a “make-or-break” year for mobile products from Microsoft, HP and RIM.

These predictions very much align with our strategy for our Ping social messaging platform that is currently available on the Android Market and will show up on carrier handsets in early 2012, as well as our Microsoft Hotmail app that has surpassed 2 million downloads.

That’s what the experts think will happen in 2012. Stay tuned for another post later this week on what SEVEN executives’ predictions are for the New Year.

About SEVEN Networks

SEVEN Networks software solutions deliver device-centric mobile traffic management and analytics for wireless carriers. Extending control from the network to the mobile client gives operators the power to manage and optimize data traffic before it impacts the network. Device-based analytics offer deeper and timelier insight than solutions that are solely network based. SEVEN’s Open Channel products reduce operator costs, increase efficiency in the use of wireless infrastructure, and enhance end-user experience. They bring immediate capacity relief to overloaded networks, simplify the creation of innovative new service plans, and provide actionable intelligence for mobile carriers.
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