In an already crowded market that is eclipsed by three major carriers, starting up a new mobile company in Canada (and anywhere else for that matter) is incredibly difficult. In order to succeed, newcomers need to deliver something that’s different from all the other “something differents” that are already on the market.

Public Mobile came onto the scene in 2010 with big plans to change the wireless industry in Canada. The company built its “something different” based on fairness, targeting the value oriented part of the market with unlimited talk and text, minus the contracts.

But when it came time for the company to move upstream with its customers and debut its first wireless data device, the BUZZ, it needed “something different” to bring its customers into the realm of mobile data. Enter SEVEN Networks.

Public Mobile entered the data market by offering its customers unlimited email for $5 per month, using SEVEN’s optimized email client. The company chose the SEVEN client based on its highly efficient push protocol and its ease of use and full feature set.  Michael Stanford, VP Marketing at Public Mobile claims, “SEVEN email is so easy to use – perfect for those of our customers who have never used email on a mobile device.”

The company has shared that its customer service center receives very few complaints, speaking to the simplicity and reliability of the software. The email service gave customers a chance to get their feet wet with data, and eventually move on to Public Mobile’s expanded data plans.

Public Mobile had such success with SEVEN, that it is now considering SEVEN’s Ping® application for its Android devices, so stay tuned!