Mobile Industry Focuses on Enhancing the ‘Mobile Lifestyle’

It’s been just over 20 years since the mobile phone made its debut as an over-sized, brief case with voice call capabilities exclusive to the upper class and business professionals with big expense accounts and a company to pay the 4-figure bill each month. In the 90’s, the concept of a mobile lifestyle meant being away from home or the office, sacrificing access to information,  staying in touch via a calling card or  payphone and dial up Internet access.

Today, a mobile lifestyle is about connectivity in the office, at home, or on-the-go, and it has become the norm. It seems that nearly everyone, at every age and every income level has a mobile device. Whether it’s a feature phone, a smartphone or a tablet, life is now mobile. We are undoubtedly connected to our devices day and night-the chime of a savvy ringtone to wake us in the morning, the navigation to get us to our next destination, the latest Top 40 song playing as our friend in Sweden calls, and let’s not forget about Google. We Google everything, because we can, no matter when or where we are, our devices enable us to do so. With over half a billion people accessing the mobile Internet and the expectation for that to double in the next five years, it’s apparent that mobile has rapidly changed our lives.  Mobile is life and life has become mobile.

With over 5.3 billion mobile subscribers worldwide, it’s one of the largest and fastest growing industries in the world-not to mention dynamic. With such a significant demand and rapidly evolving technologies, the pressure on device manufacturers, operators and software developers is greater than ever before. Previously, consumers were on the receiving end of whatever the latest technologies were- slimmer, sleeker designs, a new OS to learn, and mobile apps. Now, the consumer has become the dictator-driving developers and manufacturers to personalize and customize features and capabilities to their liking. You’ve got the business-minded “crackberrys,” the tween “texters”, the sophisticated iPhone “techies” and the forgotten “flip phoners”  who just want to phone home. There’s a phone for everyone, yet there is one common thread-they are all mobile.

Today our mobile devices facilitate our lives. They enable us to do more in less time and consolidate the need for multiple devices from-computers and laptops to land lines, faxes, printers, and cameras. What’s next for mobile? Inevitably we will see more feature rich phones with greater capabilities. Today’s Internet enabled smartphones with their high megapixel cameras will become the norm and we’ll see desktop-like capabilities packed into pint sized devices.

About SEVEN Networks

SEVEN Networks software solutions deliver device-centric mobile traffic management and analytics for wireless carriers. Extending control from the network to the mobile client gives operators the power to manage and optimize data traffic before it impacts the network. Device-based analytics offer deeper and timelier insight than solutions that are solely network based. SEVEN’s Open Channel products reduce operator costs, increase efficiency in the use of wireless infrastructure, and enhance end-user experience. They bring immediate capacity relief to overloaded networks, simplify the creation of innovative new service plans, and provide actionable intelligence for mobile carriers.
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2 Responses to Mobile Industry Focuses on Enhancing the ‘Mobile Lifestyle’

  1. Life & Style says:

    Hey Seven,
    I know what you mean, switch mobiles off when entering cars ? instead of penalting people if you know what i mean. Instead of fining people , they should concreate on designing techology that helps and not be so bloody stupid, If people want to use the phone in the car , they should use bluetooth to use the techonolgy outside the car . whatever i think its stupid that drivers are allowed to use techonlogy in their cars when they should be focusing on the road ……. anyone agree?
    Kindest Regards

  2. Overall Effects- People’s Lifestyles and Mobile Communications
    The 4th Generation (4G) mobile communications systems are projected to be carried out around 2010. World Over the research on 4G (Fourth Generation) Mobile Communications is in progress since the last 6 years. The technology is still in evolution but Countries have already started committing themselves to its implementation.

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